Brand Strategy: Getting Outside the Echo Chamber
When tasked with identifying the most salient attributes about your brand to incorporate into your brand strategy, marketing executives are often challenged to overcome the echo chamber of their organizations’ culture. Here are some thoughts on the value of getting a third party perspective on your brand.
Be bold and prosper
Rick Julian is an award winning Creative Director and Brand Strategist at his agency QUO VADIS, a branding agency in Atlanta, GA.