How to Beat Alabama OR What's Your Brand's Red Dress?

When formulating your brand strategy and tactical plan, one single “trick play” trumps all the rest: be different/be remarkable in order to gain the attention of the marketplace.

I know I say this all the time, but reality is awfully persistent, and this strategy, when executed well, has remarkable consistency in accomplishing branding and revenue growth goals.

Be bold and prosper.

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Rick Julian

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