The Power of Unforgettable: Memorability
The highest performance brands in the world are the most unforgettable. And the fastest way to improve your brand's performance is to improve its memorability.
Recently, researchers at MIT used artificial intelligence to analyze over 60,000 photos, and discovered the special sauce that makes any image memorable. QV's Brand IQ Quiz matches you head-to-head against their machine.
We will give you seven pairs of images and ask you to select the most memorable one. It’s a fast, challenging, and fun test of your memorability instincts. After you take it, I’ll send you your scores and explain the answers. Some of them will definitely surprise you.
Rick Julian, QV