Rick and I met by happenstance at an Economist marketing conference five years ago, and I consider that day to be one of the luckiest of my professional career. He is the most astute creative talent I have ever met and I have been fortunate to engage Rick on several projects over the last five years that have enabled me to strengthen and elevate the ASUG brand in ways I never thought possible. I think that’s due partly to the unique lens through which he views the possibilities (and responsibilities) of branding, and in no small measure due to the very palpable, even groovy, energy he brings to all of his work. I’m better for knowing him – and better still for having had the opportunity to work alongside him. I look forward to our continued partnership”
Senior Vice President
ASUG–America’s SAP User’s Group
Rick dives into brand-building projects with a belief that any assignment could become the game-changer. He combines strong listening skills with a philosopher’s insight into culture & human behavior. His teams will push the boundaries, embrace risk & uncertainty, and still hit the objectives on on time. Our collaboration on some unconventional projects for Sprite and Coke was an adventure and a pleasure.”
Global Brand Manager, FANTA
The Coca-Cola Company
Rick approaches branding and brand strategy in a way that is like no other–there is a sophistication and a sensitivity to the particularities of a brand, and finding original ways to express what a brand represents. He’s a tremendously good listener and possesses the patience required to discover unique solutions–both critical ingredients for creating remarkable work. I would recommend him to anyone seeking stellar branding, and brand experience work.
When I first met Rick, he told me “The future belongs to the boldest brands.” Then he and his team proceeded to create one of the most remarkable branding campaigns the building industry had ever seen: positioning brick as a fashion statement for the home was a very bold move.
As a result, Hanson’s brand awareness grew, our revenue and our profits grew, and our vision for our company’s brand grew.
If you want your company’s brand to blend in with the rest of your competitors, don’t call Rick. However, if you want your brand to have a unique presence that drives sales, I can’t think of anyone better to call.”
Director of Global Brand & Corporate Marketing
“I’ve relied on Rick multiple times to find the hidden beauty in a B2B story and use that to create something that will increase awareness and leads. Brainstorming with him leaves a team energized and his work makes people stop and watch – and has helped my company truly stand out from the competition.”
VP of Global Corporate Marketing