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VIX

Netherlands based, Vanderlande Industries is one of the largest automated material handling systems and services in the world. They wanted to globally activate their parts division and needed a brand that could accommodate their ambitions to be the premier supplier in the world.

After extensive competitive research, discussion with their current and prospective clients, as well as their executive leadership we developed a brand strategy, name, character, trade show presence, 4500 SKU e-commerce website, and identity system that launched them with remarkable success.

Client:VIX
Date: October 06, 2012