REX Brand Film

When we first met our friends at Alpha Protector Synthetic Underlayment Systems, they expressed some frustration with the lack of brand awareness for their new synthetic felt product. After repeating their company name three times in a row, we felt we’d identified one of the root issues, and proceeded to help them create a brand as remarkable as their product was.

We developed the brand name, “REX”, a product name, “Synfelt”, created a logo, applied this branding to their product, created a powerful interactive trade show booth presence for them, and produced this film to tell their story.

Few things are more gratifying than hearing a client say “we felt like rock stars”,  and report they smashed all of their sales revenue goals.

That’s the power of a remarkable brand.

Client:REX Synfelt
Date: October 11, 2012