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Hanson Brick

 

We broke the mold on this one. The first rule I set for the creative team was: we’ve got to sell the brick, but you can’t show a brick home.
Brilliance ensued.

This campaign appears in three university-level text books re: how to  differentiate a commoditized brand.
Sales grew. Market awareness grew.The company got its swerve on.

Client:Brick as a Fashion Statement
Date: October 05, 2012